Home to the largest and most enthusiastic crowds in the game as well as the most iconic hole on the PGA TOUR – the famed 16th hole Coliseum – the WM Phoenix Open has captured the hearts of millions of golf fans around the world. From hall-of-fame champions, par-4 aces and the loudest hole in golf, to after-hours concerts, Saturday breakfast clubs and more than $226 million raised for charities, there is simply nothing like it in all of sports.