b"Six Incomparable CowboyKEEPER AWARD RECIPIENTSBy Bethany Braley,National Day of the Cowboy Executive Director & PublisherLike us on Facebook - National Day of the Cowboy; nationaldayofthecowboy.com Steve and Marcie Shaw Great American AdventuresSteve and Marcie Shaw grew up on opposite coasts of America, each with a love for W ithout question, the receiving and reading ofthe Wild West. Steve relished reruns of 1940s cowboy flicks and produced his nominations for its annual Cowboy Keeperrst cowboy lm in California, on his Award is a highlight of every National Day of thedads 8mm camera, while Marcie spent Cowboy year. The nominations are always educationalher Pennsylvania childhood role-playing and truly awe-inspiring. Here are the six incomparableher favorite cowgirl heroines, such as recipients selected by the National Day of the Cowboyssharpshooter Annie Oakley. Twenty years Board of Directors for its 2019 Cowboy Keeper Awards;later, they met and married. only one had on a cowboy hat, while the other sported Pat and Denney WillisArbuckles Coffee, Jacksona classy Italian fedora. The fedora immediately started Sundown, Vladimir Lucky Lukianenko, MarshallSince then, the Shaws have worked to preserve thescoping out everything in the store; the Hatch posters, Mitchell, Steve and Marci Shaw - Great Americanheritage of the west and share their love of all thingsthe photographs, the flags, the caps, the membership Adventures, and The Stark Museum. western with others. Through their Great Americandisplay, brochures, and the NDOC buckles. Soon the Adventures, they offer historical re-enactment travel,questions started. So tell me, what is this National Pat & Denney Willis which started with their rst ride in 2004, CustersDay of the Cowboy all about? Whats the story on these Arbuckles CoffeeRide to Glory, a ride that included Calvary training andposters? Why is this cowboy flag hanging here? Who Known to many as thestaying at the barracks where Custer and his 7th Calvarymakes these buckles?coffee that won the West,stayed. That rst immersive experience became a Arbuckles Coffee is a truehallmark of the rides Steve and Marci offer. Today thoseTwo hours later, with those many questions satised, cowboy tradition kept aliverides include Wyatt Earps Vendetta Ride, Billy the Kidsthe key question came, So how do you pay for all and flourishing by DenneyRegulator Ride, Jesse James Great Train Robbery, andthis? The answer was it was all about end due to a lack and Pat Willis. HeadquarteredWild Bill Hickoks Last Ride in Deadwood. of funds. His casual response to that revelation was in Tucson, Arizona, sincea simple, How much do you need to keep it going? 1979, Arbuckles Coffee beganOn all of these adventures, participants ride on horsebackThen, without hesitation, he said, I will personally see in the post Civil War Era of the 19thon the original trails through the same territory in whichto it that this organization has the money it needs to stay Century in Philadelphia, Pennsylvania.the events took place. Historians along on the ride, offerin operation. Dont give up. This work is important. He Up until the close of that war, coffeein-depth details to enrich the learning experience. Periodproceeded to stack hats, posters, buckles, pins, and flags beans were sold green and had to bewestern attire is encouraged, but not required. The Shawsin a pile on the counter, all of which he purchased on home roasted in an iron skillet over a re or in a woodhope is that each rider will gain a unique appreciation forthe spot. Next, he asked for an address where he could stove, making it difficult to achieve consistent results. Inthe ride and its place in history. The Shaws and their Greatsend a donation check. Somewhat in a state of shock, 1864, John Arbuckle and his brother Charles, partners inAmerican Adventures have earned substantial recognitionthe NDOC thought to ask his name before he went out a grocery business, changed all that by patenting a processand numerous awards. In 2012, the State of Arizonathe door. My name, he said so politely, is Vladimir for roasting and coating coffee beans with an egg and sugarendorsed their Vendetta Ride as an Official ArizonaLukianenko, but YOU may call me Lucky.glaze to seal in the flavor and aroma. Their process enabledCentennial Event. In 2018, Tombstones city historian them to roast a coffee that was of consistently ne quality.presented them with the key to the city. Over twentyLucky sent those donations (and more) as promised, They also invented the concept of selling their pre-roastedmagazines have written about the signicance of theirand from that day forward, took on the role of goodwill coffee in patented airtight one pound packages. Theirrides, including Cowboy and Indians and Horse and Rider.ambassador for the National Day of the Cowboy; original packaging bore a trademark yellow label with thewrangling donations from friends and folks he met name, Arbuckles in large red letters across the front,As one who has been on their Vendetta Ride twice, I canalong the trail, urging people to become supporting while a flying angel hovered over the words Ariosa Coffeeassure you, Steve and Marcie Shaw go to great lengths tomembers, handing out brochures everywhere he stamped in black letters. It was shipped all over the countryprovide as authentic an old west experience as possible.traveled, buying NDOC posters and buckles to gift to in wooden crates, one hundred packages to a crate.Through their re-enactment rides, they share theirfriends, all the while providing encouragement and passion for western history and cowboy culture in a waysharing his business expertise with the NDOC. Lucky, The new packaged roasted coffee was an instant success,that also works to preserve this heritage. Brent Slutskywho is a lifetime buyer and seller of cowboy antiques especially with chuck wagon cooks in the West, whoand collectibles, admitted hed wanted to be a cowboy all were faced with the task of keeping Cowboys suppliedVladimir Lucky Lukianenko his life, but signicant hurdles had stood in his way and with fresh hot coffee out on the range. With theThe National Day of the Cowboy has had its challengesnow, at last, he was going to be that cowboy, through inclusion of John Arbuckle's original premium item, theover the years, including tough times in the summer ofthe National Day of the Cowboy organization. Twelve peppermint stick, it quickly became the dominant coffee2008, when gas went to $4 a gallon and no one droveyears later, thanks to Luckys persistence in knocking in the West. It was the reward of that peppermint stickto town for weeks, which meant no one dropped inon the door, and his pivotal moment of faith in the that enticed the cowboys to grind the beans for the cook. at the National Day of the Cowboy store either. Withorganization, the National Day of the Cowboy has been bills, rent, and utilities due, the nancial situation grewable to stay afloat, and to move steadily forward toward Pat and Denney Willis continue to carry on the Arbuckleuntenable and the day came when the organizationestablishing a National Day of the Cowboy for all.brothers tradition of roasting and distributing world- planned to close its store and office and perhaps be class coffees, complete with the Flying Angel trademarkforced to abandon the National Day of the CowboyJackson SundownWaaya-Tonah-Toesits-Kahnand a peppermint stick inside each bag. For many ofeffort altogether. Legendary Nez Perce warrior and rodeo athlete, Jackson todays cowboys and chuckwagon cookies, ArbucklesSundown, has been inducted into the American Indian remains the original cowboy coffee. That morning, two customers knocked on the door andAthletic Hall of Fame, the National Cowboys of Color asked to be let in. Both were wearing cowboy boots, butcontinued on page 4240 September 2019"